"We will radically change the perception of khadi and hand-woven fabric in your minds from a dull, staid and rigid concept of a symbol of freedom to that of vibrant, youthful and wholesome exuberance."
No. I am not talking about the historical context of Khadi, or about the freedom movements etc.. Just take the above statement, and nothing else, matter of factly. I want to ask the dude who wrote the above thing this -- what does (s)he mean by something (be it Khadi, be it anything else) being a staid and rigid concept, and also being a symbol of freedom? And if Khadi were a symbol of freedom, as (s)he says, then how did it remain so depite being staid and rigid all the while? And your vibrant youthful wholesome exuberance cannot naturally be associated with freedom, and so you have to transform it. Eh?
So much for your branding.
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4 comments:
I want to ask the dude who wrote the above thing this
Definitely a "dude" :D
Jokes apart, the entire thing is rife with irony.
Yeah. Well, but I can forgive :p
There was this billboard advertising Shopper's Stop - the difference between a fat paycheck and no job. Stupidly condescending. But I forgive that also.
Btw, is "global Indian" an oxymoron? Can someone tell? :D
"Global Indian". Could this just mean the person in question is fat? :D
Spherical, you mean!
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